Client Stories & Successes
Emperor Financial Services Group (EFSG), a member of the Emperor Group, has been deeply rooted in Hong Kong for over four decades, specializing in providing high-quality bullion and forex services to Hong Kong clients.
EFSG prioritizes the security of its online system, closely monitoring it to ensure an efficient and reliable trading platform. Over the past four decades, EFSG has established a strong presence in Hong Kong and earned a trustworthy reputation through its solid foundation, extensive network, and professional service teams.
Challenge
The financial market is constantly evolving, and system functionalities are continually advancing. EFSG has set out to create a new mobile trading app, introducing innovative thinking with a commitment to integrating their brand into customers' lives through a concept they call "Lifestyle Trading."
The project faces significant challenges, as it involves users from different departments, each with specific system requirements. It is crucial to understand these needs and find practical solutions that work for all stakeholders. Additionally, within a limited timeframe, reducing the learning curve for users and ensuring the new system’s logic aligns closely with the existing one present substantial challenges for both the m-FINANCE project and development teams.
Result
m-FINANCE has extensive experience in the forex and bullion trading technology industry and has built strong relationships with various departments of EFSG. The project follows a phased implementation strategy, allowing us to tailor solutions specifically to EFSG’s needs.
Within the scheduled timeframe, the new mobile trading app, "Eunify" was successfully launched and quickly gained recognition in the market. The app not only offers robust trading features but also introduces a variety of functions customized to EFSG's requirements, enhancing user interaction and helping EFSG expand their market reach more effectively. The backend system has also been upgraded with new quote monitoring functions and customized reports, further streamlining business operations.